TL;DR: Streaming platforms now account for a massive chunk of industry revenue. In the new Bollywood streaming business model, OTT rights deals often cover 30-50% of a film’s budget before release. This is changing what films get made, how they are marketed, and who holds the power in the industry. Theatres aren’t dead, but they’re... Read More

TL;DR: Mainstream films typically wait 35-45 days after release before streaming. This Bollywood OTT theatrical window protects theatre revenue. It’s been shrinking gradually, and some flop films now bypass the rule entirely. Understanding this rule matters because it determines exactly when you can stream new releases at home. The Bollywood OTT theatrical window is one... Read More

TL;DR: The industry is adopting new AI technology Bollywood tools at an accelerating pace in 2026. Films like Yash’s Toxic and SS Rajamouli’s Varanasi are reportedly using AI-assisted VFX and de-aging tools. The tech is getting cheaper and better, and while ethical boundaries are still being figured out, the shift in filmmaking is real. The... Read More